Building on a marketing idea developed for a national trade show, Hollow Metal Xpress wanted to update their graphic design for all of their marketing literature. YCL worked with HMX to develop a plan of action. We didn't want to re-do all of the literature immediately! The first step was to create new door cut sheets. We next developed a matching set of black and white sheets that could be easily printed for submittal packages, training, etc.
Original cut sheet
New design
Black & white version
May 22, 2008
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