Interesting article about Kellogg's, General Mills and the effect of their marketing decisions during the Depression. Their actions clearly show that you need to keep up your marketing during this recession or if possible even expand your marketing. One excellent, cost-effective way to do that is email marketing.
Interesting Marketing Story
March 18, 2009
March 10, 2009
Printing Industries of America
The original referral to Sandi Neuman, Director of Printing Industries Association Inc of Arizona (PIAZ) was just for an quick Outlook question.
But as Sandi and I talked, we realized we had something of value to offer her members. We had a pool of computer users who needed training. Your Computer Lady agreed to a discounted rate to make this an even greater benefit for her members. We had successful Outlook and Excel classes.
Barbara Silverman, Printing Industries of Northern California (PINC), heard about the classes and asked if she could offer them to her members also. Then Pacific Printing & Imaging Association got involved. We're offering 1.5 hour focused classes on Outlook, Excel, Word, PowerPoint, Email Marketing and Upgrading to Office 2007.
This is a wonderful value that is easy for an association to offer members. The association promotes the classes and handles their own registrations. YCL provides the online meeting service and a toll-free conference line. Members can attend the class from the comfort of their office. The short class time makes it easier to fit into their day. The focused class means that they leave every class with something they can use immediately.
Consider having the associations and professional organizations you belong to offer computer training.
Read feedback from an attendee.
But as Sandi and I talked, we realized we had something of value to offer her members. We had a pool of computer users who needed training. Your Computer Lady agreed to a discounted rate to make this an even greater benefit for her members. We had successful Outlook and Excel classes.
Barbara Silverman, Printing Industries of Northern California (PINC), heard about the classes and asked if she could offer them to her members also. Then Pacific Printing & Imaging Association got involved. We're offering 1.5 hour focused classes on Outlook, Excel, Word, PowerPoint, Email Marketing and Upgrading to Office 2007.
This is a wonderful value that is easy for an association to offer members. The association promotes the classes and handles their own registrations. YCL provides the online meeting service and a toll-free conference line. Members can attend the class from the comfort of their office. The short class time makes it easier to fit into their day. The focused class means that they leave every class with something they can use immediately.
Consider having the associations and professional organizations you belong to offer computer training.
Read feedback from an attendee.
New Web Site with Content Management Software
Mind the Gap Marketing was working with their client, RDC Construction, on a major project submittal. They needed a web site quickly so it could be included.
Challenges
- Build a site from scratch in one month.
- Include Content Management Software to allow the end user to update the site as needed.
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