April 23, 2009

Connect with People

Excellent article by John Maxwell about connecting with people. It is very pertinent to the discussion of social media. Especially points 4, 6, 7 and 8.

http://tinyurl.com/connectpeople

March 18, 2009

Should You Market During a Recession?

Interesting article about Kellogg's, General Mills and the effect of their marketing decisions during the Depression. Their actions clearly show that you need to keep up your marketing during this recession or if possible even expand your marketing. One excellent, cost-effective way to do that is email marketing.

Interesting Marketing Story

March 10, 2009

Printing Industries of America

The original referral to Sandi Neuman, Director of Printing Industries Association Inc of Arizona (PIAZ) was just for an quick Outlook question.

But as Sandi and I talked, we realized we had something of value to offer her members. We had a pool of computer users who needed training. Your Computer Lady agreed to a discounted rate to make this an even greater benefit for her members. We had successful Outlook and Excel classes.

Barbara Silverman, Printing Industries of Northern California (PINC), heard about the classes and asked if she could offer them to her members also. Then Pacific Printing & Imaging Association got involved. We're offering 1.5 hour focused classes on Outlook, Excel, Word, PowerPoint, Email Marketing and Upgrading to Office 2007.

This is a wonderful value that is easy for an association to offer members. The association promotes the classes and handles their own registrations. YCL provides the online meeting service and a toll-free conference line. Members can attend the class from the comfort of their office. The short class time makes it easier to fit into their day. The focused class means that they leave every class with something they can use immediately.

Consider having the associations and professional organizations you belong to offer computer training.

Read feedback from an attendee.