Interesting article about the changes in advertising on social networking sites from eMarketer.
http://www.emarketer.com/Article.aspx?R=1007165
July 20, 2009
Not sure if your web site is valuable?
Check out these statistics from eMarketer. Then go update your web site!!
Reporting as "very valuable"
74% = the Internet
51% = at-work contacts
43% = outside-work contacts
63% = general search engines
31% = links from web sites or other online content
Full Article execs-go-online-for-business-intelligence.PDF
Reporting as "very valuable"
74% = the Internet
51% = at-work contacts
43% = outside-work contacts
63% = general search engines
31% = links from web sites or other online content
Full Article execs-go-online-for-business-intelligence.PDF
July 9, 2009
Michael Gerber interview in The Social Media Bible
Lon Safko, co-author of The Social Media Bible, interviewed Michael Gerber, author of The E Myth books about the value of social media to business. A couple of quotes from the interview:
"Social media is simply an identification of the technological resource that is available to everyone. The either take advantage of it, they either utilize it, or they fail to. And if they fail to, they cannot build a competitive advantage in their company."
"I do not believe that technology is critical to entrepreneurship; I believe creativity is..."
Listen or read the entire interview here.
"Social media is simply an identification of the technological resource that is available to everyone. The either take advantage of it, they either utilize it, or they fail to. And if they fail to, they cannot build a competitive advantage in their company."
"I do not believe that technology is critical to entrepreneurship; I believe creativity is..."
Listen or read the entire interview here.
July 8, 2009
Expanded Use of Coupons in Marketing
Interesting article about the increase in using coupons as a marketing tool. It's very easy to add a coupon to an email message.
July 2, 2009
Click! So What?
Interview with Gian Fulgoni, Chairman, comScore, from eMarketer web site
eMarketer: Have we moved away from the click as a proxy for online advertising effectiveness?
Gian Fulgoni: Publishers would be out of their minds to take an average click rate of 0.1% to an advertiser or an agency and say, “Here’s an indication of advertising effectiveness.” It’s not the right metric. It’s a really short-term view of how advertising works as a direct-response-oriented vehicle and not a branding-oriented one.
Let’s say I’m BMW. Do I want to reach a 20-year-old kid who can’t afford to buy a BMW today? The direct response people would say, “No, don’t target with the Internet.” They would target those people who are about to buy a car. That’s one view.
The branding people would say that at some point, the 20-year-old kid is going to buy a BMW or a Lexus or a Mercedes, so let’s make sure that he has the BMW brand value and equity in his head. Otherwise, he’s going to buy a Mercedes or a Lexus.
Read the full article
eMarketer: Have we moved away from the click as a proxy for online advertising effectiveness?
Gian Fulgoni: Publishers would be out of their minds to take an average click rate of 0.1% to an advertiser or an agency and say, “Here’s an indication of advertising effectiveness.” It’s not the right metric. It’s a really short-term view of how advertising works as a direct-response-oriented vehicle and not a branding-oriented one.
Let’s say I’m BMW. Do I want to reach a 20-year-old kid who can’t afford to buy a BMW today? The direct response people would say, “No, don’t target with the Internet.” They would target those people who are about to buy a car. That’s one view.
The branding people would say that at some point, the 20-year-old kid is going to buy a BMW or a Lexus or a Mercedes, so let’s make sure that he has the BMW brand value and equity in his head. Otherwise, he’s going to buy a Mercedes or a Lexus.
Read the full article
June 23, 2009
15% time loss due to email interruptions!
In preparing for tomorrow's Email Marketing class, I came across this article about email productivity.
"Each time I am interrupted and check email I am going to allocate a 90 second penalty. This penalty is against the break in my focus and the time it takes me to regain the flow on the task that I was performing. So, during the working day I have 62 such interruptions. 62 * 90 Seconds equates to 5580 seconds, or 93 minutes. Just over one and a half hours out of my nine and a half hours of productive working time (not counting lunch). Maybe 90 seconds penalty is a bit high, maybe it is too low.
The bottom line, and the basis for my next post on this fascinating subject is that I am losing roughly 15.8% of my productive time due to email interruptions."
Full article
"Each time I am interrupted and check email I am going to allocate a 90 second penalty. This penalty is against the break in my focus and the time it takes me to regain the flow on the task that I was performing. So, during the working day I have 62 such interruptions. 62 * 90 Seconds equates to 5580 seconds, or 93 minutes. Just over one and a half hours out of my nine and a half hours of productive working time (not counting lunch). Maybe 90 seconds penalty is a bit high, maybe it is too low.
The bottom line, and the basis for my next post on this fascinating subject is that I am losing roughly 15.8% of my productive time due to email interruptions."
Full article
Twitter as a Networking Tool
http://tinyurl.com/l6j99q Good article about using Twitter as a networking tool. Also discusses the differences in Facebook, LinkedIn and Twitter.
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