Many of you use PDF files for technical literature or documentation on your web sites. I wanted you to see a second opinion about their value. Adding PDF files is a way to load your site with valuable data that the search engines will love!
Hi Jill,
I came across your site on Google while trying to find some information and found it very helpful. However, I did have a question that was not covered. Will the search engines be able to find text in a PDF document, or am I better where possible to include the information in a web page?
Thanks in advance for your help.
Morag
Jill's Reply
Hi Morag,
The search engines do indeed index and rank PDF documents these days. Basically, what they do is convert them into HTML and then index the information just like any other web page. You can see this in the search results when a PDF file shows up -- there is usually a link nearby that says "View as HTML."
PDFs are great fodder for search engines because by their very nature they tend to be text-heavy.
Search Engine Land recently had a good article by Galen DeYoung on how to optimize PDFs for search engines, which you can read here: <http://searchengineland.com/070912-095906.php>.
Hope this helps!
Jill Whalen
High Rankings Advisor
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