September 21, 2007

September 20, 2007

Use of PDF files on Web Sites

Many of you use PDF files for technical literature or documentation on your web sites. I wanted you to see a second opinion about their value. Adding PDF files is a way to load your site with valuable data that the search engines will love!

Hi Jill,
I came across your site on Google while trying to find some information and found it very helpful. However, I did have a question that was not covered. Will the search engines be able to find text in a PDF document, or am I better where possible to include the information in a web page?

Thanks in advance for your help.

Morag


Jill's Reply
Hi Morag,

The search engines do indeed index and rank PDF documents these days. Basically, what they do is convert them into HTML and then index the information just like any other web page. You can see this in the search results when a PDF file shows up -- there is usually a link nearby that says "View as HTML."

PDFs are great fodder for search engines because by their very nature they tend to be text-heavy.

Search Engine Land recently had a good article by Galen DeYoung on how to optimize PDFs for search engines, which you can read here: <http://searchengineland.com/070912-095906.php>.

Hope this helps!

Jill Whalen
High Rankings Advisor

September 17, 2007

Windows Automatic Updates - Yes or No?

This is one of those damned if you do - damned if you don't areas.

Microsoft is constantly publishing patches, fixes, tweaks to your Windows operating system. Many of them won't pertain to you.  But once in awhile there's fix that you need. You may not even know you need it but the update will make your computer run better.

So turning on Automatic Updating is a good thing.

Except ... when Microsoft publishes something you aren't ready for or don't want such as Internet Explorer 7. One night I went to bed with IE6; the next morning I woke up with IE7. It wasn't a morning where I had time to figure out the new look, the new terms or the new restrictions IE7 "helped" me with.  Furthermore, I don't like to try any new Microsoft product until it's been out at least six months.

A second nuisance is that Windows does the installation at shutdown. It never fails that I'm in a client's office finishing a work session when it decides to install the updates. The client and I have to stand around and wait for the installation to finish. Because you DO NOT EVER stop the installation. It takes forever to get your computer working right again.

Automatic updates takes away my ability to choose what I want to update and when.

If you prefer not to use Automatic Updating, sign up for my Computer Maintenance Reminders service. I'll send you a reminder quarterly. You can then go to the update center (I'll include instructions!) and you can choose your updates and do them at your convenience. OK, maybe convenience is not quite the right word but you understand what I mean!

If you want to turn on the automatic updating, here are the instructions from Microsoft for Windows XP. Visit the Windows Update Solutions Center if you have another version.

Free Back Up Service

Mozy offers you 2 GB of back up space for FREE!

You download some simple software, set up which files you want backed up then Mozy will automatically, continuously back up your files.

Your files are stored online. You can restore them to a new hard drive in case of disaster or retrieve a file you accidentally deleted.  If, God forbid, the office burns down, your files are safe.

High speed internet is required. The first back up will take a long time but the process doesn't slow down your computer or keep you from using the Internet. Subsequent back ups will be faster since Mozy is only picking up changes.