Lon Safko, co-author of The Social Media Bible, interviewed Michael Gerber, author of The E Myth books about the value of social media to business. A couple of quotes from the interview:
"Social media is simply an identification of the technological resource that is available to everyone. The either take advantage of it, they either utilize it, or they fail to. And if they fail to, they cannot build a competitive advantage in their company."
"I do not believe that technology is critical to entrepreneurship; I believe creativity is..."
Listen or read the entire interview here.
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