Direct Mail Marketing

Though I'm a proponent of email marketing, there are circumstances where direct mail is the better tool for the job. Here is a well written article I received as part of the American Family Business Accellerator Program that I wanted to share with you.

• Average response rate is 2.6% but can go as high as 5% with a targeted list.
• Carefully preparing your mail piece is crucial.
• Know your audience.
• Repeat mailings increase the success rate. (Remember the 7 touches I'm always harping on!)

http://www.amfambusinessaccelerator.com/e-tips/etips.php?ID=24