PLEASE read this booklet! It truly breaks my heart to see companies building web sites that do them absolutely no good. Sure that FLASH is cool. The programmer had a great time creating it. Yes, that design is hip, modern, ... free. But what is the web site doing for you? The attached booklet is from one of the leading online firms who specialize in SEO. (YCL does the basics but SEO is an art form so we refer clients to specialists when needed.) Their simple, clear explanation of SEO and how it works is well worth your time. You will look at your web site with new eyes!
HubSpot's Introduction to Search Engine Optimization
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