Sometimes social media seems so overwhelming. There are multiple platforms (Facebook, LinkedIn, Twitter, Google +, Digg, blogging, email marketing, …) and there are so many options. Blog twice a week. Tweet 5 days a week. Connect Facebook posts to Twitter. AARRGGHHH!!!
The following article emphasizes that while there are “best practices” that are touted by the social media leaders and pundits, each company has to look at their own marketing and measure what works for them. Who are your clients? Are they tweeters? If not, why should you tweet? Do they know what RSS stands for? If not, then you need to find another method to get your brilliant blog posts to them.
A small business is REQUIRED to have a social media presence. Today it is as necessary as a phone number, a business card or a web site. But once you have the basics, how you proceed is unique to you.
Knowing your clients is crucial. If you don’t know them well, stop now and get to know them. Phone calls for a customer satisfaction survey. Online surveys. Paper survey for everyone who walks in the front door. Once you have their characteristics, you can plan your marketing approach.
· Age?· Gender?
· Computer users?
Based on this information, you know which social media is going to work best for you.
By Josh Mendelsohn
Really Simple Syndication – This is a protocol that allows someone to automatically receive your blog posts via a Reader. They set up their Reader first. Free ones are available in Outlook 2007+, from Google and many other sources. Then they subscribe via the Reader to a blog feed. Each time a new post is made on the blog, the post shows up in their Reader. The blog can be tagged, starred, saved for reference.
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