Facebook Ads

Just got a call from the Facebook marketing dept.  They have 2 new programs where their experts work directly with you to create an ad campaign.  I’m not recommending this for you. I just wanted you to have the info for comparison and education.

Start to Success
$1500 / month in ads

Email & phone support from marketing dept for 28 days. They will review your objectives, help you create the campaign and help you analyze results. There is no contract. There is no minimum number of months that you have to do the campaign for.

Fast Track
$10,000 / month in ads

I also spoke to Constant Contact yesterday about their Social Campaigns. They have shifted the campaigns slightly to fit the new Timeline view. You will still create a landing page via CtCt. You would send that link out to your email contacts. When they click the link, they see a page (now stored at CtCt since it can’t be on your Facebook page)  telling them the benefits of Like-ing your page. They Like you then go to your Facebook page.  There is also a page for people who click the link who have already Liked your page.  There are traffic reports telling you have many opened the email and how many Liked your page.  You pay CtCt for the number of Likes you get from the campaign. 500 Likes cost $14.98.  You can also use the link on your web site, other email messages, etc. You can add the app to your Facebook page if you want to for random visitors.

So if you calculate that 500 Likes gets you 200 sales worth $2000, your ROI is excellent with Constant Contact, not so great with a Facebook program.

Remember, you can set up your own Facebook ad with your own budget. You just don’t get their marketing dept helping you.  

Very interesting!