Facebook Likes

Here is an interesting article I found in Spirit  Magazine’s January 2013 Edition.

“Facebook processes 2.7 billion ‘Likes’ each day. The social media site’s users—who total one billion, or 1/7 of the earth’s population—are giving this feature a big thumbs up.  But the ‘Like’ button wasn’t always so well-liked—or even called ‘Like.’  In a post on the Q-and -A site Quora, Facebook engineering director Andrew Bosworth explains that ‘like was deemed more universal than the company’s first choice, ‘awesome,’ even though initial employee response was lukewarm. ‘We [had] become attached to ‘awesome’ and, comparatively, ‘like’ seem[ed] bland,’ he says. The digital sentiment as we know it today made its official debut in February 2009. Since then, 1.3 trillion ‘likes’ have been recorded. A quite positive development, indeed.”