Blog for your business- Lynda.com

"In social media, there’s a fine line between what's acceptable for individuals and what’s expected of businesses. In Blogging for Your Business, author Morten Rand-Hendriksen walks through the goals and strategic reasons for engaging your audience, and shows how to create a content strategy, determine the best location for your blog, and use it to foster meaningful conversations with your customers."

Blogging for Your Business | by Morten Rand-Hendriksen