Power of Email Broadcasts

Ron Cates with Constant Contact put on an excellent seminar today!  The first half was a presentation by Network Solutions about search engine optimization (SEO). I'll write more on that later. But I just have to share some amazing numbers Ron shared about email broadcasts. I'm including newsletters, announcements, promotions in that general "broadcast" group.

• On average, you make $55 for every $1 spent on email marketing.
• 25% of all emails change in the course of a year so you have to be continuously monitoring your database.
• 95% read their personal email at the office. So even if you're sending to a home email, it probably won't be read until they get to work!
• Best time to send broadcasts is Tuesday between 10 am and 3 pm.
• 60% say they open the email based on the "From". So if you're using some vague email address you're hurting your open rate. Use your name or the company name very clearly.
• 30% say they open the email based on the "Subject". Again, use your company brand in either company name or slogan. Also put a call to action in the subject line.
• There is a 75% higher open rate if your Subject has 49 characters or less. Subjects of 50+ characters are perceived as sloppy.
• Content is king! People read 25% slower online than they do in hard copy. So your message must be more concise and more clearly presented in broadcasts.

Your Computer Lady has been using Constant Contact for quite awhile for our broadcasts as well as our clients'.  I'd be happy to answer questions for you about their services or about emailing in general. It is a powerful tool that has a very low expense. You can ask questions here by posting a Comment. Or share a broadcast story with us!