Good article listing the skills needed to lead and excel at social media. As a beginner, I think this is a checklist letting me know what I need to work on.
http://www.examiner.com/examiner/x-6171-Chicago-Social-Networking-Examiner~y2009m4d17-The-Social-Media-Directors-Entrance-Exam--Do-you-have-what-it-takes
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