35% of email users open messages because of what's contained in the subject line - Jupiter Research (2007)
Words that were identified as innocuous words that won't trigger a spam filter but will negatively affect your open rates: help, percent off and reminder. - MailChimp (2007)
So subject lines for your email messages are important. How do you write good ones? Here are 3 articles to help you from experts at Constant Contact.
6 Tips for Writing Better Subject Lines
Subject Lines That Click
Subject Lines & Calls to Action
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