Challenges:
- The opt in form on the Coffee News web site needed to do double duty. First, the entrant needed to be added to a group for a specific time frame to allow Coffee News to pick a winner for the $100 cash prize. Second, the entry form has critical marketing info to gather to guide Coffee News on meeting their customers' needs. Third, the same form needed to add the entrant to Pat's email list for future email messages. Your Computer Lady was able to create a form that fit all 3 purposes!
- Implement the new opt in form without losing entrants in the transition. We were able to do it!
“It was my first email message but the response was excellent. I received several phone calls in response including some from interested advertisers! At minimum, I got my name in front of people that I would have missed otherwise.”
Patrick Lyons
Coffee News of Scottsdale
www.CoffeeNewsofScottsdale.com
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