Marketing Calendar

Jennifer Maggiore makes a great point in her post about using an Editorial Calendar. Here's a link to a sample that I use for YCL and my clients. It's just an easy Excel file. But it makes you think through your actions (Oh wait, the newsletter is scheduled to go out the day AFTER our class!!) and gives you a place to gather ideas. Nothing is worse than sitting down in front of a blank piece of paper on the day of your deadline to write the newsletter. But if you've been gathering ideas and plugging them into the Calendar, you know what to say!

Sample Marketing Calendar