Surveying your clients and prospects is an excellent to find out what they think of your products or services. It is a good way to spot trends in your industry. But getting people to answer the survey is hard.
I’ve found that you have to build a reputation over time to eventually get good survey results. Send 2-4 short surveys. Talk about the results in your social media, newsletters, web site, etc. to show how the information is being used. Be sure to explain why participating in a survey benefits your respondents. The old “What’s In It For Me?” question. After your clients see results from the initial surveys, they will be more likely to participate in future surveys.
Read the Constant Contact article