July 20, 2012

Latest Benchmarks Prove Email Still an Effective Marketing Channel

Good news for small businesses!  I’ve been an email proponent for a long time. It’s effective. It’s cost efficient. Read this article from eMarketer to see the research results.

Note that their averages for Open Rates and Click-Through Rates are lower the Constant Contact’s.  Compare your most recent email traffic reports to see how you are doing.

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