Social Media and Mobile Phone Usage Statistics

Here are some important statistics from a Constant Contact article about social media and mobile phone usage.

• According to a new report from eMarketer, 28 million Americans will use Twitter on their mobile phones at least monthly this year. That’s up 22 percent over 2012.
•  EMarketer also projected that nearly 100 million Americans will access Facebook via a mobile device at least monthly in 2013. That number is expected to increase 50 percent by 2017.
• Today, nearly all mobile social network users will use Facebook on their mobile device.
• 75 percent of smartphone owners are “highly likely” to delete emails they can’t read on their phone

A new Constant Contact survey, done in conjunction with  research firm Chadwick Martin Bailey, provides further evidence for why brands need to be thinking about mobile when designing their marketing emails.

Possibly the most revealing piece of data collected from a survey which included responses from 1,497 smartphone users, is that 75 percent of users say they are “highly likely” to delete an email that does not display well on mobile.

It should come as no surprise that 80 percent of participants also reported it is extremely important to be able to read emails on their mobile device.

The survey also provides a closer look at the role of mobile for different age groups:

• For respondents ages 18 to 30 years, 88 percent open email  on a mobile device, with more than half confirming their smartphone is their primary device for opening emails.
• For respondents ages 30 to 39, 85 percent open emails on their mobile device with nearly half – 48 percent – claiming their smartphone is their primary device for email.
• For respondents ages 40 to 49,  74 percent confirmed they read emails on their devices, but only 35 percent of this age demographic said that their smartphone was their primary device for reading emails.

Regardless of the size of your business, the industry you work in, or the audience you serve — mobile is already influencing your email marketing and will have an even greater influence in the years to come.

That’s good news for small businesses and organizations, says Jim Garretson, mobile product manager at Constant Contact.

“The fact of the matter is that consumers are opening emails on their phones first with increasing regularity,” Jim explains. “The great thing about mobile emails is that shorter content and fewer calls to action actually perform better than complicated and dense messaging. By simplifying email marketing campaigns, marketers can take an essential and effective step towards becoming mobile-friendly.”