The research firm of Meldrum & Fewsmith studied all post World War II recessions and found that advertising aggressively during recessions not only increases sales but it also increases profits, and at a far great rate than those firms that cut back. (1)
"This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at a lower cost than during good economic times." (2)
The marketing you do now will set the growth rate of your company through and after a bad economy. Don't miss out on this important time of opportunity.
This article is from AffordableImage.com
(1) Source: Ibid
(2) John Quelch, Sr Associate Dean & Lincoln Filene Professor of Business Administration at Harvard Business School.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment