February 3, 2009

Why Customer Relationships Are So Important

Excellent article by Laura Lake from About.com

Before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statistics:
  • Repeat customers spend 33% more than new customers.
  • Referrals among repeat customers are 107% greater than non-customers.
  • It costs six times more to sell something to a prospect than to sell that same thing to a customer.
Click here to read the full article.

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