There is a steady increase in the use of social media by small businesses. I see this everyday in my own business so I'm not surprised. Nor am I surprised that small businesses are focusing on Facebook, LinkedIn and Twitter. Social media does take time and effort so it makes more sense to do a great job on two or three platforms instead of a mediocre job on ten platforms.
This is not the time to just follow the pack. If your business has more to gain with videos, put your big efforts into YouTube. If you are selling B2B, Facebook may not serve you at all. Each business must look at social media and see what aspects will give them the greatest ROI. Make a specific marketing plan then follow it!
Read the full article/study in eMarketer.
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