Hollow Metal Xpress wanted to create a web site that would provide a wealth of information to their clients. Hollow metal doors and frames may sound simple but there are a lot of variations, calculations and considerations in choosing the right product. HMX wanted to be the "go to" resource for their clients. Their site was designed with simple navigation to get the visitor to the information they wanted within a maximum of two clicks. The site was kept simple design-wise as many in the construction industry are still new to online research. The site was designed to expand easily as HMX added new products and information.
Hollow Metal Xpress uses the site as the hub of action in coordination with their email marketing campaign. PDF files or other documents described in the newsletters are stored first on the site. Thus each newsletter builds site traffic.
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