To increase listener retention, The HouseTalk Show sends a short weekly message each Friday morning promoting the Saturday show. Your Computer Lady coordinates with the host, Warren Raisanen, and the guests. Often the guest wants YCL to write the email message for them. We review their web site and any marketing literature they send us then create a message geared to radio listeners.
Your Computer Lady recommended the addition of the Famous House articles about a year ago. The "just for fun" articles have descriptions and details about houses in the US. Some are owned by famous people. Want to see George Clooney's bedroom? Some were designed by famous architects like Frank Lloyd Wright. Some are just unusual like the shoe house in Pennsylvania. The Famous House articles have helped build reader retention and increase open rates.
It's important to be sure your newsletters offer something to all of your readers. Maybe the day your newsletter lands in their Inbox, they don't have a need for your product or service. But if you have built a reputation for a worthwhile newsletter, they'll open up the newsletter anyway to see what you're talking about. That habit will serve you well when they are ready to buy.
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The HouseTalk Show web site
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