July 29, 2013

Report: Pinterest users outspend other social media users

An article from Constant Contact Blogs

"According to a recent study from Monetate, the average pricetag from a sale generated on Pinterest is $80.54, compared to around $70 for both Facebook ($71.26) and Twitter ($70.17).

While Pinterest users may spend more, they are also more difficult to convert. According to Monetate, the conversion rate for the average Pinterest user is .36%, compared to 1.08% for the average user on Facebook.

Bottom Line: One of the biggest differences between Pinterest and other social networks is that users on the site tend to approach Pinterest with much more of a “shopping mentality.” According to a recent study from ComScore, 32% of online retail shoppers have made a purchase based on what they’ve seen on Pinterest.

If you’re looking to add something new to your social media marketing, Pinterest is a great place to start."

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